artisans are the vanguard of technology
Our philosophy
PACO CHOROBO
Each guitar, like its musician, possesses a unique and unrepeatable identity.
My guitars are meticulously handcrafted with an unmatched passion for every detail. These custom guitars are the result of a close collaboration between the luthier and the musician.
Your music is unique; your instrument should be too. You are the one who brings the melodies to life, therefore, the choice is in your hands.
Are you ready to start this adventure?
HISTORY
ORIGINS
A life dedicated to art
I was born in 1981, in Úbeda, a charming corner of southern Spain declared a UNESCO World Heritage Site. A transformative experience occurred when I was just 10 years old: witnessing my first flamenco concert at school. Just before that moment, my brother Javi and I had rescued an old guitar abandoned in the trash. Despite its deteriorated state, with only three surviving strings, we were determined to revive it and make it sound, trying to emulate the melodies that guitarist had played with such passion. It was then, in that moment of inspiration and challenge, where I feel that my journey truly began.
12+
Years of
Experience
SERVICES
Arteluthier
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LuthierNext02
The smARTtisan LAB is the training ground for digital technologies for the new generation of luthiers.
Directed by Paco Chorobo, here you will find customized courses to develop and expand your skills as an artisan.
From CAD design to 3D digital manufacturing, CNC, and laser, combined with the most traditional artisanal ancestral techniques.
The future is now, and here is where your journey begins to become a craftsman who makes a difference.